Hey, I'm

Paola
Blake

Based in San Diego,
available worldwide

Performance marketing consultant. I dissect the numbers until the real story shows up.

It's about more than what's broken. I find out why people actually buy, and build the strategy around it.

Let's talk

I've spent 10+ years in marketing,
both agency side and in-house,
driving growth for emerging DTC brands.

I've managed multi-million dollar budgets across Meta, TikTok, Snapchat, and YouTube. I've also developed influencer programs, built high-converting email flows, and optimized website conversion rates. I dissect your marketing funnel and fine-tune every piece for peak performance.

Offline, you can catch me plotting my next adventure and venturing out with my wife, our kid, and our two pups.

Brands I've worked with

BOONA

AIR UP

SALAMS

MUTESIX

NEUROHACKER COLLECTIVE

EKO HEALTH

PERFECT KETO

SPONGELLE

BELLA

GDC

BOONA

AIR UP

SALAMS

MUTESIX

NEUROHACKER COLLECTIVE

EKO HEALTH

PERFECT KETO

SPONGELLE

BELLA

GDC

Work with me

I take a holistic approach to marketing. I don't optimize channels in isolation.

A dip in performance is rarely as simple as it looks on the surface. I trace it past the obvious number to find what's actually driving it — a shift in who's landing on your site, a message that's lost its edge, a landing page working against the very ad that sent someone there.

Messaging, creative, targeting, and landing page all move together: change one, and the others feel it. I trace that thread until the real picture comes into focus, then get every piece pulling in the same direction. Nothing operating in a silo.

How we can work together.

Marketing Consulting

I start with a comprehensive audit — what's working, what's not, and where the real opportunity is. From there, direction across:

Brand Strategy
Refining how you're positioned and communicated across every touchpoint.
Media Strategy
Aligning channels so they work together, with real direction on where budget should go.
Performance Tracking
Building the reporting structure that actually drives decisions, not just fills a dashboard.
Creative Strategy & Testing
The engine for a steady stream of fresh content, backed by a testing roadmap that says what's next.
Influencer Collaborations
Strategic direction on creator partnerships, from fit to how they tie into the bigger picture.
Conversion Rate Optimization
Finding the friction points and prioritizing what to fix first.

Media Buying

No one in-house who can run point? I'll manage the accounts myself — Meta, TikTok, YouTube, Snapchat, whatever's relevant. Full setup, ongoing optimization, and insights straight from the person actually running your account.

Book a call

Ready to find your funnel's next unlock?